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Beauty Industry, Beauty Launches

Arcade Beauty Invests in New Sampling Technology

Interactive terminals will provide commercial options.

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By: Jamie Matusow

Editor-in-Chief

Arcade Beauty, specialists in the design, production and distribution of beauty sampling solutions, has announced a new partnership with Adelpi, a French startup specializing in interactive terminals. This stake in Adelpi wll help Arcade develop its activity both in France and internationally.
 
Adelpi has conceived and developed an interactive console that can either distribute samples or offer mini-products for sale, and has built up a customer database in order to take part in the consumer purchasing process (using emails or text messages, for example). Its consoles are designed for the cosmetics, fragrance and skincare markets and can be installed either at the point-of-sale or in other public spaces.
 
“Arcade Beauty is pursuing its investment in new technology,” explains Carl Allain, managing director of Arcade Beauty Europe. “This partnership confirms our commitment to offer our customers new distribution solutions for samples or mini-products, all the while developing interactivity between brands and consumers. We are thrilled with the many opportunities this partnership will generate.” 

Photo shows interactive consoles from Adelpi.

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